More than 1,000 school children between the ages of 8 and 13 have taken part in BBK UP, a basketball competition organised by BBK and Bilbao Basket, not only to play basketball but to encourage healthy habits and provide incentives for values such as friendship, respect, tolerance, co-existence, hard work, generosity, comradeship, team work and discipline.

The championship, which reaches all areas of Bizkaia, forms part of the BBK/Bilbao Basket agreement to create a specific talent-retention model known as “LOCAL TALENT PROJECT: COMPREHENSIVE TRAINING”, to retain the local talent emerging among our young basketball players.

The sporting initiative forms part of BBK’s commitment to culture, development and wellness in Bizkaia, promotion of sport and healthy leisure.

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