{"id":63287,"date":"2026-10-30T10:34:43","date_gmt":"2026-10-30T09:34:43","guid":{"rendered":"https:\/\/www.bbk.eus\/?post_type=evento&#038;p=63287"},"modified":"2026-10-30T10:34:56","modified_gmt":"2026-10-30T09:34:56","slug":"the-factors-that-influence-our-purchasing-decisions","status":"publish","type":"evento","link":"https:\/\/www.bbk.eus\/en\/event\/the-factors-that-influence-our-purchasing-decisions\/","title":{"rendered":"The factors that influence our purchasing decisions."},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2>Topical Fridays<\/h2>\n<p>Every Friday, we explore the topics making the news with expert speakers. These lively, informal talks avoid technical jargon, helping us better understand what\u2019s happening around us, share different perspectives and form our own opinions.<\/p>\n<p><strong>This November: New models of consumption: trends and changes in the way we shop<\/strong><\/p>\n<p>This month, we\u2019re taking a closer look at something that\u2019s part of everyday life: how we shop, what we look for and what new ways of consuming are emerging around us.<\/p>\n<p>This isn\u2019t about judging whether we consume well or badly, or telling anyone how they should shop. It\u2019s about understanding what\u2019s happening and why. Convenience, digitalisation, speed, personalisation, price and sustainability are all shaping new habits and models.<\/p>\n<p>Over four Fridays, we\u2019ll explore these trends from different perspectives, with people who are experiencing them first-hand.<\/p>\n<ul>\n<li><strong>6 November:<\/strong> The factors that influence our purchasing decisions.<br \/>\n<strong>Beatriz Santo Tomas:<\/strong> Director of Marketing and Digital Transformation at C\u00e1mara Bilbao.<\/li>\n<li><strong>13 November:<\/strong> How consumption is changing in the fashion industry.<br \/>\n<strong>Itxiar L\u00f3pez:<\/strong> Institutional Representative at Koopera.<\/li>\n<li><strong>20 November:<\/strong> Local supermarkets and new shopping habits.<br \/>\n<strong>Josu Madariaga:<\/strong> Customer Experience Director at EROSKI.<\/li>\n<li><strong>27 November:<\/strong> How local retail is changing in Bilbao.<br \/>\n<strong>Jon Zarate:<\/strong> Urban Retail Manager at Bilbao Dendak.<\/li>\n<\/ul>\n<p><strong>Price: \u20ac12\/month<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/Cartel-V-actualidad-noviembre_page-0001.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[63b209427d3a793647a]\" data-title=\"Cartel V actualidad noviembre_page-0001\" title=\"Cartel V actualidad noviembre_page-0001\"><img decoding=\"async\" width=\"1241\" height=\"1755\" alt=\"Cartel V actualidad noviembre_page-0001\" src=\"https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/Cartel-V-actualidad-noviembre_page-0001.jpg\" class=\"img-responsive wp-image-63161\" srcset=\"https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/Cartel-V-actualidad-noviembre_page-0001-200x283.jpg 200w, https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/Cartel-V-actualidad-noviembre_page-0001-400x566.jpg 400w, https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/Cartel-V-actualidad-noviembre_page-0001-600x849.jpg 600w, https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/Cartel-V-actualidad-noviembre_page-0001-800x1131.jpg 800w, https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/Cartel-V-actualidad-noviembre_page-0001-1200x1697.jpg 1200w, https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/Cartel-V-actualidad-noviembre_page-0001.jpg 1241w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":63283,"template":"","categoria-evento":[714],"ubicaciones":[707],"class_list":["post-63287","evento","type-evento","status-publish","has-post-thumbnail","hentry","categoria-evento-people","ubicaciones-sasoiko-centre"],"acf":{"fecha_inicio":"20261106","hora_de_inicio":"10:00","hora_fin":"12:00","fecha_fin":"20261106","ctp_evento_tickets":"https:\/\/bbkytu.bbk.eus\/autoservicio\/ssas\/open.asp?Idioma=ES&_gl=1*11umasb*_ga*Nzk1ODkxNzc3LjE3Njc5NTg4NDY.*_ga_N43YD5E9BX*czE3ODk2MzM0NTkkbzI0MCRnMSR0MTc4OTYzNjc5NCRqNTMkbDAkaDA","texto_boton_entradas":"Sign up","subtitulo_grandes_eventos":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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