{"id":50897,"date":"2025-04-10T17:09:48","date_gmt":"2025-04-10T15:09:48","guid":{"rendered":"http:\/\/bbk-bbkeus-dev-781687585.eu-west-1.elb.amazonaws.com\/proyectos-bbk-kuna\/habitantes-del-futuro\/"},"modified":"2026-07-03T13:50:46","modified_gmt":"2026-07-03T11:50:46","slug":"inhabitants-of-the-future","status":"publish","type":"kuna","link":"https:\/\/www.bbk.eus\/en\/proyectos-bbk-kuna\/inhabitants-of-the-future\/","title":{"rendered":"Inhabitants of the future"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling full-width\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-padding-left-medium:35px;--awb-margin-bottom-medium:30px;--awb-background-color:var(--awb-custom_color_8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:15px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1 breadcrumbs\" style=\"--awb-margin-top:20px;--awb-breadcrumb-sep:&#039;\/&#039;;\" aria-label=\"Breadcrumb\"><ol class=\"awb-breadcrumb-list\"><li class=\"fusion-breadcrumb-item awb-breadcrumb-sep awb-home\" ><a href=\"https:\/\/www.bbk.eus\/en\/\" class=\"fusion-breadcrumb-link\"><span >Home<\/span><\/a><\/li><\/ol><\/nav><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right-medium:40px;--awb-padding-right-small:29px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:-30px;--awb-spacing-right-large:120px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-margin-top-medium:-35px;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:-35px;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 cabecera-titulo\" style=\"--awb-font-size:22px;--awb-line-height:42px;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-margin-top:30px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><h1>Inhabitants of the future<\/h1>\n<\/div><div class=\"fusion-text fusion-text-2 cabecera-subt\u00edtulo\" style=\"--awb-font-size:18px;--awb-line-height:28px;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-margin-top:-10px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Citizenship at the centre of the debate on the future. A project that invites us to reflect collectively on the great challenges that will transform our way of living, working, feeding and relating to each other.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top-medium:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-section-separator section-separator custom fusion-section-separator-1\" style=\"--awb-svg-margin-left:1.92%;--awb-svg-margin-right:1.92%;--awb-svg-margin-left-medium:1.92%;--awb-svg-margin-right-medium:1.92%;--awb-svg-margin-left-small:1.92%;--awb-svg-margin-right-small:1.92%;--awb-margin-top:30px;\"><div class=\"fusion-section-separator-svg\"><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling img-proyecto-kuna\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:400px;--awb-background-image:url(&quot;https:\/\/www.bbk.eus\/wp-content\/uploads\/2025\/04\/Habitantes-del-futuro-proyecto.jpg&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-section-separator section-separator custom fusion-section-separator-2\" style=\"--awb-svg-margin-left:1.92%;--awb-svg-margin-right:1.92%;--awb-svg-margin-left-medium:1.92%;--awb-svg-margin-right-medium:1.92%;--awb-svg-margin-left-small:1.92%;--awb-svg-margin-right-small:1.92%;\"><div class=\"fusion-section-separator-svg\"><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div class=\"fusion-section-separator section-separator custom fusion-section-separator-3\" style=\"--awb-svg-margin-left:1.92%;--awb-svg-margin-right:1.92%;--awb-svg-margin-left-medium:1.92%;--awb-svg-margin-right-medium:1.92%;--awb-svg-margin-left-small:1.92%;--awb-svg-margin-right-small:1.92%;--awb-margin-top:30px;\"><div class=\"fusion-section-separator-svg\"><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:30px;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-font-family:&quot;AvenirLTStd-Heavy&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><h6><strong>What is it<\/strong><\/h6>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-font-family:&quot;AvenirLTStd-Roman&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Inhabitants of the Future is an initiative of BBK Kuna created to give voice to citizens in debates about the future. In a context where experts and institutions make predictions about how the future will be, this project seeks to incorporate the real opinions, expectations and concerns of the people who will experience it.<\/p>\n<p>Through studies, representative surveys and participatory experiences, we explore how key aspects of the future are perceived and desired in topics such as work, food, fashion or cities. Because only from a shared and committed vision can we build a sustainable, inclusive and just tomorrow.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:30px;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-font-family:&quot;AvenirLTStd-Heavy&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><h6 style=\"text-align: left;\"><strong>Why it is important<\/strong><\/h6>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-font-family:&quot;AvenirLTStd-Roman&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><ul>\n<li>Because today\u2019s decisions shape tomorrow.<\/li>\n<li>Because citizens must be an active part of change processes.<\/li>\n<li>Because we need to understand and anticipate how we want to live, produce and care for ourselves.<\/li>\n<li>This is the only way to make development truly sustainable and humane.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:30px;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-font-family:&quot;AvenirLTStd-Heavy&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><h6 style=\"text-align: left;\"><strong>The future of work<\/strong><\/h6>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\" style=\"--awb-text-font-family:&quot;AvenirLTStd-Roman&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>The life project of most people is marked by work. However, we are facing a scenario of profound transformation: digitalization, sustainability, aging, new production models&#8230; In this context, BBK Kuna has promoted a collective reflection to place the voice of citizens at the centre of the debate.<\/p>\n<p><strong>Work and time<\/strong><br \/>\n80% of the population reject the idea of working beyond the age of 70.<br \/>\nThe ideal age for retirement, according to the majority, is 63.<br \/>\nWe are expected to work fewer hours in the future.<br \/>\n59% support introducing an unconditional universal income.<\/p>\n<p><strong>Work and space<\/strong><br \/>\nTeleworking will be common, according to 58%.<br \/>\n80% believe that digital nomads will be standardized.<br \/>\nCompanies could invade our private digital space.<\/p>\n<p><strong>Towards a greener future of work<\/strong><br \/>\n63% support the European Green Deal as a means to sustainable jobs.<br \/>\nThe boom of social impact startups is expected.<br \/>\n80% believe that merit will outweigh contacts.<br \/>\nMost believe that the gender pay gap will disappear by 2050.<\/p>\n<p><strong>Digitalisation and robotisation<\/strong><br \/>\nRobots are seen as allies in eliminating heavy tasks.<br \/>\n88% would not accept that their faith was an AI.<br \/>\n46% believe that technology will not create new jobs.<\/p>\n<p><strong>What professions await us?<\/strong><br \/>\nThere is a great lack of knowledge about the jobs of the future.<br \/>\nOver 70% have not heard of professions such as:<\/p>\n<p><strong>Waste detector<\/strong><\/p>\n<ul>\n<li>Carbon Footprint Specialist<\/li>\n<li>Data detective<\/li>\n<li>Walker\/Talker<\/li>\n<\/ul>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe class=\"lazyload\" title=\"YouTube video player 1\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27360%27%20viewBox%3D%270%200%20600%20360%27%3E%3Crect%20width%3D%27600%27%20height%3D%27360%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.youtube.com\/embed\/VNA_pPKhFK8?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:30px;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-font-family:&quot;AvenirLTStd-Heavy&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><h6 style=\"text-align: left;\"><strong>The future of food<\/strong><\/h6>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\" style=\"--awb-text-font-family:&quot;AvenirLTStd-Roman&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><strong>What will we eat in 2050?<\/strong><br \/>\nThe second edition of Inhabitants of the Future focuses on food as a key axis for sustainability, health and social welfare. Through a survey of 1,000 people in the Basque Country, the study gathers the expectations, desires and concerns of citizens about how our eating habits will change in the coming decades.<\/p>\n<p>From what we eat to how we cook, share or buy: food says a lot about us and our way of life. This edition seeks to put citizens at the center of the debate on a fairer, healthier and more planet-friendly food system.<\/p>\n<p><strong>Alliances with impact: Bisubi Foundation<\/strong><br \/>\nThis edition has had the collaboration of the Bisubi Foundation, which brings together more than 150 chefs from Bizkaia committed to transforming the territory through gastronomy. Through their work they promote a more sustainable food from a social, economic and environmental point of view, getting involved in projects with an impact on the environment.<\/p>\n<p><strong>An experience that connects data and emotions<\/strong><br \/>\nTo bring the results of the study to life, BBK Kuna and Bisubi organized an innovative experience, &#8220;Dining BBKData of the Future with Bisubi&#8221;.<br \/>\n21 citizens selected by lottery participated in a dinner of the future at the Artxanda Hotel and Catering School. Dishes prepared by Michelin Star chefs and neighborhood restaurateurs with the same purpose: to inspire a change in eating habits through taste, environment and reflection.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe class=\"lazyload\" title=\"YouTube video player 2\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27360%27%20viewBox%3D%270%200%20600%20360%27%3E%3Crect%20width%3D%27600%27%20height%3D%27360%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.youtube.com\/embed\/4lFGNSKd23U?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:20px;--awb-line-height:30px;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-font-family:&quot;AvenirLTStd-Heavy&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><h6 style=\"text-align: left;\"><strong>The Future of Fashion<\/strong><\/h6>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\" style=\"--awb-text-font-family:&quot;AvenirLTStd-Roman&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Citizens reflect on sustainability, conscious consumption and new ways of relating to clothing.<br \/>\nThe third edition of Inhabitants of the Future focuses on a key industry for the planet and identity: fashion. Through a survey of 1,000 people from the Basque Country, we explore expectations and wishes for the future around textile sustainability, circularity and transparency in the production and consumption of clothing.<\/p>\n<p>More than 70% of the population recognize fashion as an essential part of their identity, but are also concerned about its environmental and social impact. This edition analyzes how future textile consumption habits are projected and what role citizens, brands and public policies play in this transformation.<\/p>\n<p><strong>Textile industry of the future<\/strong><br \/>\nA large majority is in favour of more ethical and green production:<br \/>\n72% want clothing made under decent working conditions.<br \/>\n54% expect clothing to be completely biodegradable.<br \/>\n73% want fewer collections and more durability.<\/p>\n<p><strong>The store of tomorrow<\/strong><br \/>\nCitizens project more conscious spaces:<br \/>\n53% dream of clothing repair shops.<br \/>\n50% ask for more local clothing brands.<br \/>\n46% of young people imagine a fashion without gender and including more sizes.<br \/>\nMore than 50% want labels that help identify the environmental impact of each garment.<br \/>\nIndustria textil del futuro<\/p>\n<p><strong>Circular fashion and second life<\/strong><br \/>\nThe demand for textile re-use and recycling is increasing:<br \/>\n60% request more containers for clothing collection.<br \/>\n58% want to be able to sell, exchange or leave clothes in stores.<br \/>\n43% advocate labels that indicate how to recycle each garment at the end of its useful life.<\/p>\n<p><strong>Role of the state and regulation<\/strong><br \/>\nCitizens also require institutional commitment:<br \/>\n67% want polluting clothing to pay more taxes.<br \/>\n75% support banning animal farms for the textile industry.<br \/>\nMore than 50% believe that brands should warn about the environmental impact of their products.<\/p>\n<p><strong>New trends<\/strong><br \/>\nThe fashion of the future points to a profound transformation:<br \/>\n1 out of 4 people approve of the rental of clothes.<br \/>\n37% claim for carbon footprint labels.<br \/>\n69% want a fairer distribution of profits in the industry.<br \/>\n35% rely on local production from Basque textile workshops.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe class=\"lazyload\" title=\"YouTube video player 3\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27360%27%20viewBox%3D%270%200%20600%20360%27%3E%3Crect%20width%3D%27600%27%20height%3D%27360%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.youtube.com\/embed\/JurQ4AwZ4F0?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:0px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:20px;--awb-line-height:30px;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-font-family:&quot;AvenirLTStd-Heavy&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><h6 style=\"text-align: left;\"><strong>The Future of Cities<\/strong><\/h6>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14\" style=\"--awb-text-font-family:&quot;AvenirLTStd-Roman&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Technology, sustainability and well-being will mark the transformation of our urban spaces.<br \/>\nThe fourth edition of Inhabitants of the Future places us in a constantly evolving urban horizon. Technological, environmental and social changes are reshaping the priorities of our cities, and citizens are beginning to imagine how they want to live that future.<\/p>\n<p>The study reflects on the main challenges of cities: mobility, digitalization, housing, public spaces, sustainability and governance. Through a participatory perspective, the values, expectations and tensions that will mark the urban design of the coming decades are analyzed.<\/p>\n<p><strong>Smart and connected cities<\/strong><br \/>\nDigitisation becomes a structural pillar of the urban environment:<br \/>\nConnectivity and data analysis will improve services such as transport, energy or waste management.<br \/>\nMore efficient cities are emerging, but dilemmas such as privacy or digital control of public life arise.<\/p>\n<p><strong>Healthy and sustainable spaces<\/strong><br \/>\nThe pandemic has transformed the perception of urban space:<br \/>\nGrowing demand for green spaces, open-air spaces and well-being-oriented urban planning.<br \/>\nSustainable mobility and clean energy are seen as key to reducing the ecological footprint of cities.<\/p>\n<p><strong>Active and resilient citizens<\/strong><br \/>\nThe urban future will not only be technological, but also humane:<br \/>\nResilience is an essential value in the face of climate, social or health crises.<br \/>\nCitizen participation in decision-making, openness to diversity and the design of more inclusive cities is promoted.<\/p>\n<p><strong>Emerging challenges<\/strong><br \/>\nThe report raises key questions for imagining tomorrow\u2019s city:<br \/>\nAre we willing to give up privacy for security?<br \/>\nWhat elements should be part of our streets?<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe class=\"lazyload\" title=\"YouTube video player 4\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27360%27%20viewBox%3D%270%200%20600%20360%27%3E%3Crect%20width%3D%27600%27%20height%3D%27360%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.youtube.com\/embed\/W8gTlfKoOaQ?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Future Inhabitants is an initiative that brings together citizen participation and the voices of young people to shape future scenarios and co-create solutions to the key challenges facing the Basque Country.<\/p>\n","protected":false},"featured_media":48421,"template":"","categoria-kuna":[],"class_list":["post-50897","kuna","type-kuna","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inhabitants of the future | BBK Fundaci\u00f3n Bancaria<\/title>\n<meta name=\"description\" content=\"Un juego inmersivo para 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