{"id":62644,"date":"2026-10-19T15:30:06","date_gmt":"2026-10-19T13:30:06","guid":{"rendered":"https:\/\/www.bbk.eus\/?p=62644"},"modified":"2026-10-19T15:33:00","modified_gmt":"2026-10-19T13:33:00","slug":"less-is-more-how-to-have-a-sustainable-wardrobe","status":"publish","type":"post","link":"https:\/\/www.bbk.eus\/en\/less-is-more-how-to-have-a-sustainable-wardrobe\/","title":{"rendered":"Less is More: How to Have a Sustainable Wardrobe"},"content":{"rendered":"

At the end of the 1980s, our relationship with clothes changed radically when pr\u00eat-\u00e0-porter<\/em> gave way to fast fashion<\/em>. We had the chance of wearing a brand new item almost every day, as the turnover was huge and the prices very low, and we were not aware of the real damage we were causing to the planet with this unbridled consumerism.<\/p>\n

But there are things we can do to reverse this situation. The fashion industry is one of the most polluting in the world. Let\u2019s look at ins and outs of how we can dress more sustainably by means of smart and responsible consumption.<\/p>\n

Thousands of kilometres to wear it once<\/h3>\n

We are more than used to seeing \u2018made in\u2019<\/em> on the labels of our clothes, followed by a distant country to which we have probably never been. If we stop to think about the route of a garment, we will realize that many can travel up to 20,000 kilometres before reaching our wardrobes. The low price we pay for them hides the environmental cost of the whole journey: the more the clothes travel, the more they pollute.<\/p>\n

And its journey does not end there. Unfortunately, we wear each item of clothing very few times: on average, between 7 and 10 times, and it is estimated that 40% of garments are never worn or are worn very little. And we throw them away when we no longer want to see them in our wardrobe. In fact, an entire lorryload of clothes is discarded every second around the world; it ends up in landfills in the global south, turning Accra Beach into a huge tide of used clothes or the Atacama Desert into a plain covered with mounds of discarded clothes.<\/p>\n

We clearly have a problem and the solution begins with the first of the Rs: reduce. We have to buy fewer clothes and wear them more. To make sure we do not get bored with the same garments, we can refresh them by sewing, painting or transforming them, but throwing them away should always be the last option.<\/p>\n

Water hidden in a garment<\/h3>\n

Making clothes needs a lot of water, and when we say a lot, we are talking about huge amounts. A T-shirt requires about 2,700 litres, which is equivalent to four year\u2019s drinking water for a child. A pair of jeans needs about 7,500 litres, or more than 60 bathtubs filled to the brim. In other words, if you have put on a T-shirt, jeans, socks and underwear today, you are wearing more than 10,000 litres of water. Reusing a garment is therefore as much as an absolute necessity as turning off the tap when you brush your teeth.<\/p>\n

What our clothes are made of is also important to know. Petroleum-based materials (such as polyester, nylon, or Lycra) can take more than 200 years to disappear from the face of the Earth, while natural materials, such as cotton, are naturally biodegradable in between 1 and 5 months.<\/p>\n

Becoming aware<\/h3>\n

The garment label tells us what material it is made of, in which country it was made and how we should wash it. Reading it helps us to take better care of the item, to make it last longer and to know exactly what we are buying, because remember that clothes are not made only by machines. Farmers, tailors and seamstresses, transporters and salespeople are involved. Real people, often with very different working conditions from those we enjoy here. Don\u2019t forget that when we buy clothes, we also support a way of producing and working.<\/p>\n

And what else can we do to reduce clothing consumption? For example, wash it in cold water. This gesture saves as much energy as it takes to keep the TV on all day long. In addition, only washing it when necessary and drying outdoors not only save energy, but also lengthens the life of each garment, as it is not damaged unnecessarily.<\/p>\n

Another idea is to swap clothes with friends or at flea markets. It is not only an excellent excuse to meet up, but it also extends the useful life of the garments you no longer want to use, avoid new purchases and reduce waste.<\/p>\n

Every person \u2013 old and young alike \u2013 can make a difference. Taking care of clothes, reusing them, donating them and buying fewer but better ones are things everyone can do. After all, the most sustainable clothing is what we already have!<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":36,"featured_media":62558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[741],"tags":[740],"class_list":["post-62644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sostenibilidad","tag-familiak-contents"],"acf":[],"yoast_head":"\nLess is More: How to Have a Sustainable Wardrobe - Actualidad - BBK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbk.eus\/en\/less-is-more-how-to-have-a-sustainable-wardrobe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Less is More: How to Have a Sustainable Wardrobe - Actualidad - BBK\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbk.eus\/en\/less-is-more-how-to-have-a-sustainable-wardrobe\/\" \/>\n<meta property=\"og:site_name\" content=\"BBK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BBKeus?fref=ts\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-19T13:30:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T13:33:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/bbk-familiak-04-portada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Covadonga Guerricagoitia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BBK_eus\" \/>\n<meta name=\"twitter:site\" content=\"@BBK_eus\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Covadonga Guerricagoitia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/en\\\/less-is-more-how-to-have-a-sustainable-wardrobe\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/en\\\/less-is-more-how-to-have-a-sustainable-wardrobe\\\/\"},\"author\":{\"name\":\"Covadonga Guerricagoitia\",\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/#\\\/schema\\\/person\\\/e889bdbee1c8353c7f7a51eb9e41333c\"},\"headline\":\"Less is More: How to Have a Sustainable Wardrobe\",\"datePublished\":\"2026-10-19T13:30:06+00:00\",\"dateModified\":\"2026-10-19T13:33:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/en\\\/less-is-more-how-to-have-a-sustainable-wardrobe\\\/\"},\"wordCount\":2575,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/en\\\/less-is-more-how-to-have-a-sustainable-wardrobe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bbk.eus\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/bbk-familiak-04-portada.jpg\",\"keywords\":[\"Familiak\"],\"articleSection\":[\"Sustainability\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/en\\\/less-is-more-how-to-have-a-sustainable-wardrobe\\\/\",\"url\":\"https:\\\/\\\/www.bbk.eus\\\/en\\\/less-is-more-how-to-have-a-sustainable-wardrobe\\\/\",\"name\":\"Less is More: How to Have a Sustainable Wardrobe - Actualidad - BBK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/en\\\/less-is-more-how-to-have-a-sustainable-wardrobe\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/en\\\/less-is-more-how-to-have-a-sustainable-wardrobe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bbk.eus\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/bbk-familiak-04-portada.jpg\",\"datePublished\":\"2026-10-19T13:30:06+00:00\",\"dateModified\":\"2026-10-19T13:33:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/en\\\/less-is-more-how-to-have-a-sustainable-wardrobe\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bbk.eus\\\/en\\\/less-is-more-how-to-have-a-sustainable-wardrobe\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/en\\\/less-is-more-how-to-have-a-sustainable-wardrobe\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bbk.eus\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/bbk-familiak-04-portada.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bbk.eus\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/bbk-familiak-04-portada.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"A finales de los a\u00f1os ochenta, cuando el pr\u00eat-\u00e0-porter dio paso al fast fashion, nuestra relaci\u00f3n con la ropa cambi\u00f3 radicalmente. Ten\u00edamos la posibilidad de estrenar algo casi cada d\u00eda, porque la rotaci\u00f3n era inmensa y los precios muy bajos, y no \u00e9ramos conscientes del da\u00f1o real que le est\u00e1bamos causando al planeta con ese consumismo desenfrenado. Pero hay cosas que podemos hacer para revertir esta situaci\u00f3n. La industria de la moda es una de las m\u00e1s contaminantes del mundo. Analicemos los porqu\u00e9s y c\u00f3mo, mediante un consumo inteligente y responsable, podemos vestir de manera m\u00e1s sostenible. Miles de kil\u00f3metros para llevarla una vez Estamos m\u00e1s que acostumbrados a ver en las etiquetas de nuestra ropa la expresi\u00f3n \u00abmade in\u00bb, seguida de un pa\u00eds lejano al que probablemente nunca hemos ido. Si nos paramos a pensar en el recorrido de una prenda, nos daremos cuenta de que muchas pueden llegar a viajar hasta 20.000 kil\u00f3metros antes de llegar a nuestros armarios. El bajo precio que pagamos por ellas esconde el coste ambiental de todo ese trayecto: cuanto m\u00e1s viaja la ropa, m\u00e1s contamina. Y su camino no acaba ah\u00ed. Desgraciadamente, usamos la ropa muy poco: en promedio, entre 7 y 10 veces, y se estima que el 40% de las prendas nunca se usan o se usan muy poco. Y cuando ya no queremos verla en el armario, la tiramos. De hecho, en todo el mundo se desecha un cami\u00f3n entero de ropa cada segundo, que va a parar a vertederos del sur global, lo que convierte la playa de Accra en una inmensa marea de ropa usada o el desierto de Atacama en una llanura llena de mont\u00edculos de prendas desechadas. Parece claro que tenemos un problema y que todo empieza por la primera de las R: reducir. Tenemos que comprar menos ropa y usarla m\u00e1s. Para no aburrirnos de las mismas prendas, podemos renovarlas cosiendo, pintando o transform\u00e1ndolas, pero tirarlas debe ser siempre la \u00faltima opci\u00f3n. El agua escondida en una prenda Fabricar ropa necesita much\u00edsima agua, y cuando decimos much\u00edsima, es que hablamos de una aut\u00e9ntica barbaridad. Una camiseta requiere unos 2 700 litros, lo equivalente al agua que bebe un ni\u00f1o o una ni\u00f1a durante 4 a\u00f1os. Un pantal\u00f3n vaquero necesita unos 7 500 litros, o m\u00e1s de 60 ba\u00f1eras llenas hasta el borde. Es decir: si hoy te has puesto una camiseta, unos vaqueros, unos calcetines y ropa interior, llevas encima m\u00e1s de 10 000 litros de agua. Reutilizar una prenda es, por tanto, como cerrar el grifo cuando te lavas los dientes: absolutamente necesario. Tambi\u00e9n importa saber de qu\u00e9 est\u00e1n hechas las prendas que llevamos. Los materiales derivados del petr\u00f3leo (como el poli\u00e9ster, el nailon o la lycra) pueden tardar m\u00e1s de 200 a\u00f1os en desaparecer de la faz de la Tierra, mientras que los naturales, como el algod\u00f3n, se biodegrada de manera natural entre 1 y 5 meses. Tomar consciencia La etiqueta de una prenda nos dice de qu\u00e9 material est\u00e1 hecha, en qu\u00e9 pa\u00eds se fabric\u00f3 y c\u00f3mo debemos lavarla. Leerla nos ayuda a cuidarla mejor, a hacerla durar m\u00e1s y a saber exactamente qu\u00e9 estamos comprando, porque recuerda que la ropa no la hacen solo las m\u00e1quinas. Intervienen agricultores y agricultoras, costureras y costureros, transportistas y vendedores. Personas reales, a menudo con condiciones de trabajo muy distintas de las que disfrutamos aqu\u00ed. Recordemos que cuando compramos ropa, tambi\u00e9n apoyamos una forma de producir y trabajar. \u00bfY qu\u00e9 m\u00e1s pasos podemos dar para reducir el consumo de ropa? Por ejemplo, lavarla con agua fr\u00eda. Este gesto ahorra tanta energ\u00eda como la que se necesita para mantener el televisor encendido durante todo el d\u00eda. Adem\u00e1s, no lavar si no hace falta y secar al aire libre contribuye a ese ahorro energ\u00e9tico, pero tambi\u00e9n a prolongar la vida \u00fatil de cada prenda, sin que se estropee innecesariamente. Otra idea es organizar intercambios de ropa con amigos y amigas o en mercadillos. Es una excelente excusa para veros, pero tambi\u00e9n para alargar la vida \u00fatil de las prendas que ya no quieras seguir usando, evitar compras nuevas y reducir los residuos. Cada persona, mayores y peques, puede marcar la diferencia. Cuidar la ropa, reutilizarla, donarla y comprar menos, pero mejor, son acciones al alcance de todo el mundo. Al fin y al cabo, \u00a1la ropa m\u00e1s sostenible es la que ya tenemos!\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/en\\\/less-is-more-how-to-have-a-sustainable-wardrobe\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bbk.eus\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Less is More: How to Have a Sustainable Wardrobe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/#website\",\"url\":\"https:\\\/\\\/www.bbk.eus\\\/\",\"name\":\"BBK\",\"description\":\"Actividades, proyectos sociales, \u00c1reas de actuaci\u00f3n, ideas para el futuro y presente de Bizkaia.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bbk.eus\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/#organization\",\"name\":\"BBK Fundazioa\",\"url\":\"https:\\\/\\\/www.bbk.eus\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bbk.eus\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/LOGOTIPO-BBK_VERSION-PRINCIPAL_COLOR.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bbk.eus\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/LOGOTIPO-BBK_VERSION-PRINCIPAL_COLOR.jpg\",\"width\":1845,\"height\":784,\"caption\":\"BBK Fundazioa\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BBKeus?fref=ts\",\"https:\\\/\\\/x.com\\\/BBK_eus\",\"https:\\\/\\\/www.instagram.com\\\/bbk_eus\\\/?hl=es\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/BBKwebTV\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/fundacion-bbk\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/#\\\/schema\\\/person\\\/e889bdbee1c8353c7f7a51eb9e41333c\",\"name\":\"Covadonga Guerricagoitia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cb1249da286d77aeca4d1ad30e9346b533d7352e104ca1c00d4d65de08e31d0c?s=96&d=mm&r=x\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cb1249da286d77aeca4d1ad30e9346b533d7352e104ca1c00d4d65de08e31d0c?s=96&d=mm&r=x\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cb1249da286d77aeca4d1ad30e9346b533d7352e104ca1c00d4d65de08e31d0c?s=96&d=mm&r=x\",\"caption\":\"Covadonga Guerricagoitia\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Less is More: How to Have a Sustainable Wardrobe - Actualidad - BBK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bbk.eus\/en\/less-is-more-how-to-have-a-sustainable-wardrobe\/","og_locale":"en_US","og_type":"article","og_title":"Less is More: How to Have a Sustainable Wardrobe - Actualidad - BBK","og_url":"https:\/\/www.bbk.eus\/en\/less-is-more-how-to-have-a-sustainable-wardrobe\/","og_site_name":"BBK","article_publisher":"https:\/\/www.facebook.com\/BBKeus?fref=ts","article_published_time":"2026-10-19T13:30:06+00:00","article_modified_time":"2026-10-19T13:33:00+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/bbk-familiak-04-portada.jpg","type":"image\/jpeg"}],"author":"Covadonga Guerricagoitia","twitter_card":"summary_large_image","twitter_creator":"@BBK_eus","twitter_site":"@BBK_eus","twitter_misc":{"Written by":"Covadonga Guerricagoitia","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bbk.eus\/en\/less-is-more-how-to-have-a-sustainable-wardrobe\/#article","isPartOf":{"@id":"https:\/\/www.bbk.eus\/en\/less-is-more-how-to-have-a-sustainable-wardrobe\/"},"author":{"name":"Covadonga Guerricagoitia","@id":"https:\/\/www.bbk.eus\/#\/schema\/person\/e889bdbee1c8353c7f7a51eb9e41333c"},"headline":"Less is More: How to Have a Sustainable Wardrobe","datePublished":"2026-10-19T13:30:06+00:00","dateModified":"2026-10-19T13:33:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bbk.eus\/en\/less-is-more-how-to-have-a-sustainable-wardrobe\/"},"wordCount":2575,"publisher":{"@id":"https:\/\/www.bbk.eus\/#organization"},"image":{"@id":"https:\/\/www.bbk.eus\/en\/less-is-more-how-to-have-a-sustainable-wardrobe\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/bbk-familiak-04-portada.jpg","keywords":["Familiak"],"articleSection":["Sustainability"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bbk.eus\/en\/less-is-more-how-to-have-a-sustainable-wardrobe\/","url":"https:\/\/www.bbk.eus\/en\/less-is-more-how-to-have-a-sustainable-wardrobe\/","name":"Less is More: How to Have a Sustainable Wardrobe - Actualidad - BBK","isPartOf":{"@id":"https:\/\/www.bbk.eus\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bbk.eus\/en\/less-is-more-how-to-have-a-sustainable-wardrobe\/#primaryimage"},"image":{"@id":"https:\/\/www.bbk.eus\/en\/less-is-more-how-to-have-a-sustainable-wardrobe\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/bbk-familiak-04-portada.jpg","datePublished":"2026-10-19T13:30:06+00:00","dateModified":"2026-10-19T13:33:00+00:00","breadcrumb":{"@id":"https:\/\/www.bbk.eus\/en\/less-is-more-how-to-have-a-sustainable-wardrobe\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bbk.eus\/en\/less-is-more-how-to-have-a-sustainable-wardrobe\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bbk.eus\/en\/less-is-more-how-to-have-a-sustainable-wardrobe\/#primaryimage","url":"https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/bbk-familiak-04-portada.jpg","contentUrl":"https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/bbk-familiak-04-portada.jpg","width":1920,"height":1280,"caption":"A finales de los a\u00f1os ochenta, cuando el pr\u00eat-\u00e0-porter dio paso al fast fashion, nuestra relaci\u00f3n con la ropa cambi\u00f3 radicalmente. Ten\u00edamos la posibilidad de estrenar algo casi cada d\u00eda, porque la rotaci\u00f3n era inmensa y los precios muy bajos, y no \u00e9ramos conscientes del da\u00f1o real que le est\u00e1bamos causando al planeta con ese consumismo desenfrenado. Pero hay cosas que podemos hacer para revertir esta situaci\u00f3n. La industria de la moda es una de las m\u00e1s contaminantes del mundo. Analicemos los porqu\u00e9s y c\u00f3mo, mediante un consumo inteligente y responsable, podemos vestir de manera m\u00e1s sostenible. Miles de kil\u00f3metros para llevarla una vez Estamos m\u00e1s que acostumbrados a ver en las etiquetas de nuestra ropa la expresi\u00f3n \u00abmade in\u00bb, seguida de un pa\u00eds lejano al que probablemente nunca hemos ido. Si nos paramos a pensar en el recorrido de una prenda, nos daremos cuenta de que muchas pueden llegar a viajar hasta 20.000 kil\u00f3metros antes de llegar a nuestros armarios. El bajo precio que pagamos por ellas esconde el coste ambiental de todo ese trayecto: cuanto m\u00e1s viaja la ropa, m\u00e1s contamina. Y su camino no acaba ah\u00ed. Desgraciadamente, usamos la ropa muy poco: en promedio, entre 7 y 10 veces, y se estima que el 40% de las prendas nunca se usan o se usan muy poco. Y cuando ya no queremos verla en el armario, la tiramos. De hecho, en todo el mundo se desecha un cami\u00f3n entero de ropa cada segundo, que va a parar a vertederos del sur global, lo que convierte la playa de Accra en una inmensa marea de ropa usada o el desierto de Atacama en una llanura llena de mont\u00edculos de prendas desechadas. Parece claro que tenemos un problema y que todo empieza por la primera de las R: reducir. Tenemos que comprar menos ropa y usarla m\u00e1s. Para no aburrirnos de las mismas prendas, podemos renovarlas cosiendo, pintando o transform\u00e1ndolas, pero tirarlas debe ser siempre la \u00faltima opci\u00f3n. El agua escondida en una prenda Fabricar ropa necesita much\u00edsima agua, y cuando decimos much\u00edsima, es que hablamos de una aut\u00e9ntica barbaridad. Una camiseta requiere unos 2 700 litros, lo equivalente al agua que bebe un ni\u00f1o o una ni\u00f1a durante 4 a\u00f1os. Un pantal\u00f3n vaquero necesita unos 7 500 litros, o m\u00e1s de 60 ba\u00f1eras llenas hasta el borde. Es decir: si hoy te has puesto una camiseta, unos vaqueros, unos calcetines y ropa interior, llevas encima m\u00e1s de 10 000 litros de agua. Reutilizar una prenda es, por tanto, como cerrar el grifo cuando te lavas los dientes: absolutamente necesario. Tambi\u00e9n importa saber de qu\u00e9 est\u00e1n hechas las prendas que llevamos. Los materiales derivados del petr\u00f3leo (como el poli\u00e9ster, el nailon o la lycra) pueden tardar m\u00e1s de 200 a\u00f1os en desaparecer de la faz de la Tierra, mientras que los naturales, como el algod\u00f3n, se biodegrada de manera natural entre 1 y 5 meses. Tomar consciencia La etiqueta de una prenda nos dice de qu\u00e9 material est\u00e1 hecha, en qu\u00e9 pa\u00eds se fabric\u00f3 y c\u00f3mo debemos lavarla. Leerla nos ayuda a cuidarla mejor, a hacerla durar m\u00e1s y a saber exactamente qu\u00e9 estamos comprando, porque recuerda que la ropa no la hacen solo las m\u00e1quinas. Intervienen agricultores y agricultoras, costureras y costureros, transportistas y vendedores. Personas reales, a menudo con condiciones de trabajo muy distintas de las que disfrutamos aqu\u00ed. Recordemos que cuando compramos ropa, tambi\u00e9n apoyamos una forma de producir y trabajar. \u00bfY qu\u00e9 m\u00e1s pasos podemos dar para reducir el consumo de ropa? Por ejemplo, lavarla con agua fr\u00eda. Este gesto ahorra tanta energ\u00eda como la que se necesita para mantener el televisor encendido durante todo el d\u00eda. Adem\u00e1s, no lavar si no hace falta y secar al aire libre contribuye a ese ahorro energ\u00e9tico, pero tambi\u00e9n a prolongar la vida \u00fatil de cada prenda, sin que se estropee innecesariamente. Otra idea es organizar intercambios de ropa con amigos y amigas o en mercadillos. Es una excelente excusa para veros, pero tambi\u00e9n para alargar la vida \u00fatil de las prendas que ya no quieras seguir usando, evitar compras nuevas y reducir los residuos. Cada persona, mayores y peques, puede marcar la diferencia. Cuidar la ropa, reutilizarla, donarla y comprar menos, pero mejor, son acciones al alcance de todo el mundo. Al fin y al cabo, \u00a1la ropa m\u00e1s sostenible es la que ya tenemos!"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bbk.eus\/en\/less-is-more-how-to-have-a-sustainable-wardrobe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bbk.eus\/en\/"},{"@type":"ListItem","position":2,"name":"Less is More: How to Have a Sustainable Wardrobe"}]},{"@type":"WebSite","@id":"https:\/\/www.bbk.eus\/#website","url":"https:\/\/www.bbk.eus\/","name":"BBK","description":"Actividades, proyectos sociales, \u00c1reas de actuaci\u00f3n, ideas para el futuro y presente de Bizkaia.","publisher":{"@id":"https:\/\/www.bbk.eus\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bbk.eus\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bbk.eus\/#organization","name":"BBK Fundazioa","url":"https:\/\/www.bbk.eus\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bbk.eus\/#\/schema\/logo\/image\/","url":"https:\/\/www.bbk.eus\/wp-content\/uploads\/2023\/10\/LOGOTIPO-BBK_VERSION-PRINCIPAL_COLOR.jpg","contentUrl":"https:\/\/www.bbk.eus\/wp-content\/uploads\/2023\/10\/LOGOTIPO-BBK_VERSION-PRINCIPAL_COLOR.jpg","width":1845,"height":784,"caption":"BBK Fundazioa"},"image":{"@id":"https:\/\/www.bbk.eus\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BBKeus?fref=ts","https:\/\/x.com\/BBK_eus","https:\/\/www.instagram.com\/bbk_eus\/?hl=es","https:\/\/www.youtube.com\/user\/BBKwebTV","https:\/\/www.linkedin.com\/company\/fundacion-bbk\/"]},{"@type":"Person","@id":"https:\/\/www.bbk.eus\/#\/schema\/person\/e889bdbee1c8353c7f7a51eb9e41333c","name":"Covadonga Guerricagoitia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/cb1249da286d77aeca4d1ad30e9346b533d7352e104ca1c00d4d65de08e31d0c?s=96&d=mm&r=x","url":"https:\/\/secure.gravatar.com\/avatar\/cb1249da286d77aeca4d1ad30e9346b533d7352e104ca1c00d4d65de08e31d0c?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb1249da286d77aeca4d1ad30e9346b533d7352e104ca1c00d4d65de08e31d0c?s=96&d=mm&r=x","caption":"Covadonga Guerricagoitia"}}]}},"translations":{"es":62555,"eu":62642},"_links":{"self":[{"href":"https:\/\/www.bbk.eus\/en\/wp-json\/wp\/v2\/posts\/62644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bbk.eus\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bbk.eus\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bbk.eus\/en\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bbk.eus\/en\/wp-json\/wp\/v2\/comments?post=62644"}],"version-history":[{"count":3,"href":"https:\/\/www.bbk.eus\/en\/wp-json\/wp\/v2\/posts\/62644\/revisions"}],"predecessor-version":[{"id":62972,"href":"https:\/\/www.bbk.eus\/en\/wp-json\/wp\/v2\/posts\/62644\/revisions\/62972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bbk.eus\/en\/wp-json\/wp\/v2\/media\/62558"}],"wp:attachment":[{"href":"https:\/\/www.bbk.eus\/en\/wp-json\/wp\/v2\/media?parent=62644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bbk.eus\/en\/wp-json\/wp\/v2\/categories?post=62644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bbk.eus\/en\/wp-json\/wp\/v2\/tags?post=62644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}