{"id":61875,"date":"2026-07-28T11:41:15","date_gmt":"2026-07-28T09:41:15","guid":{"rendered":"https:\/\/www.bbk.eus\/?post_type=evento&#038;p=61875"},"modified":"2026-07-28T12:05:45","modified_gmt":"2026-07-28T10:05:45","slug":"innovacion-que-hay-de-nuevo","status":"publish","type":"evento","link":"https:\/\/www.bbk.eus\/es\/evento\/innovacion-que-hay-de-nuevo\/","title":{"rendered":"Innovaci\u00f3n: \u00bfqu\u00e9 hay de nuevo?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>BBK Kuna re\u00fane a Jorge Barrero y Mariola Urrea para reflexionar sobre el futuro de la innovaci\u00f3n y el impacto de la inteligencia artificial<\/p>\n<p>La sesi\u00f3n, enmarcada en la iniciativa Futuros Inspiradores, ofrecer\u00e1 una visi\u00f3n sobre las nuevas formas de entender, medir e impulsar la innovaci\u00f3n en un contexto de transformaci\u00f3n tecnol\u00f3gica.<br \/>\nBBK Kuna acoger\u00e1 en su sala Ganbara este nuevo encuentro de la iniciativa Futuros inspiradores, un espacio concebido para acercar a Bizkaia el conocimiento y las tendencias globales m\u00e1s relevantes de la mano de expertos y voces internacionales de referencia. El objetivo de este ciclo es trasladar estos an\u00e1lisis a claves \u00fatiles para impulsar el desarrollo social, econ\u00f3mico y tecnol\u00f3gico del territorio.<br \/>\nEl evento contar\u00e1 con la participaci\u00f3n de Jorge Barrero, director general de la Fundaci\u00f3n Cotec para la Innovaci\u00f3n, y Mariola Urrea, vicerrectora de Internacionalizaci\u00f3n y Relaciones Institucionales de la Universidad Internacional Men\u00e9ndez Pelayo.<br \/>\nLa sesi\u00f3n comenzar\u00e1 con la ponencia de Jorge Barrero, titulada \u00ab\u00bbInnovaci\u00f3n: \u00bfQu\u00e9 hay de nuevo?\u00bb\u00bb, en la que propondr\u00e1 una reflexi\u00f3n sobre las nuevas formas de generar, interpretar y medir la innovaci\u00f3n en un escenario marcado por la aceleraci\u00f3n tecnol\u00f3gica. Durante su intervenci\u00f3n abordar\u00e1 el papel de la inteligencia artificial como motor de transformaci\u00f3n, la tecnolog\u00eda como vector de soberan\u00eda y la importancia de desarrollar nuevos indicadores que permitan comprender mejor el impacto innovador de los territorios.<br \/>\nA continuaci\u00f3n, Jorge Barrero y Mariola Urrea mantendr\u00e1n un di\u00e1logo en el que profundizar\u00e1n en las principales cuestiones planteadas durante la conferencia. La conversaci\u00f3n ofrecer\u00e1 una visi\u00f3n complementaria sobre los retos y oportunidades que plantea la innovaci\u00f3n en la actualidad, as\u00ed como algunas de las claves que marcar\u00e1n su evoluci\u00f3n en los pr\u00f3ximos a\u00f1os y teniendo muy en cuenta el marco europeo.<br \/>\nCon esta nueva edici\u00f3n de Futuros inspiradores, BBK Kuna reafirma su compromiso con la generaci\u00f3n de espacios de reflexi\u00f3n y di\u00e1logo que contribuyan a anticipar los desaf\u00edos del futuro, fomentando el intercambio de conocimiento y acercando al territorio perspectivas de referencia sobre los grandes cambios que est\u00e1n definiendo la sociedad, la econom\u00eda y la tecnolog\u00eda.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":61892,"template":"","categoria-evento":[572],"ubicaciones":[556],"class_list":["post-61875","evento","type-evento","status-publish","has-post-thumbnail","hentry","categoria-evento-charlas-y-networking","ubicaciones-bbk-kuna"],"acf":{"fecha_inicio":"20260910","fecha_fin":"20260910","hora_de_inicio":"12:00","hora_fin":"13:30","texto_boton_entradas":"","subtitulo_grandes_eventos":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovaci\u00f3n: \u00bfqu\u00e9 hay de nuevo? - Agenda - BBK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbk.eus\/es\/evento\/innovacion-que-hay-de-nuevo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovaci\u00f3n: \u00bfqu\u00e9 hay de nuevo? - Agenda - BBK\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbk.eus\/es\/evento\/innovacion-que-hay-de-nuevo\/\" \/>\n<meta property=\"og:site_name\" content=\"BBK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BBKeus?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-28T10:05:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/07\/prospectiva3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"948\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BBK_eus\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/es\\\/evento\\\/innovacion-que-hay-de-nuevo\\\/\",\"url\":\"https:\\\/\\\/www.bbk.eus\\\/es\\\/evento\\\/innovacion-que-hay-de-nuevo\\\/\",\"name\":\"Innovaci\u00f3n: \u00bfqu\u00e9 hay de nuevo? - Agenda - BBK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/es\\\/evento\\\/innovacion-que-hay-de-nuevo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/es\\\/evento\\\/innovacion-que-hay-de-nuevo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bbk.eus\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/prospectiva3.png\",\"datePublished\":\"2026-07-28T09:41:15+00:00\",\"dateModified\":\"2026-07-28T10:05:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/es\\\/evento\\\/innovacion-que-hay-de-nuevo\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bbk.eus\\\/es\\\/evento\\\/innovacion-que-hay-de-nuevo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/es\\\/evento\\\/innovacion-que-hay-de-nuevo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bbk.eus\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/prospectiva3.png\",\"contentUrl\":\"https:\\\/\\\/www.bbk.eus\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/prospectiva3.png\",\"width\":948,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/es\\\/evento\\\/innovacion-que-hay-de-nuevo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bbk.eus\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eventos\",\"item\":\"https:\\\/\\\/www.bbk.eus\\\/es\\\/evento\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Innovaci\u00f3n: \u00bfqu\u00e9 hay de nuevo?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.bbk.eus\\\/es\\\/\",\"name\":\"BBK\",\"description\":\"Actividades, proyectos sociales, \u00c1reas de actuaci\u00f3n, ideas para el futuro y presente de Bizkaia.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bbk.eus\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/es\\\/#organization\",\"name\":\"BBK Fundazioa\",\"url\":\"https:\\\/\\\/www.bbk.eus\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bbk.eus\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/LOGOTIPO-BBK_VERSION-PRINCIPAL_COLOR.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bbk.eus\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/LOGOTIPO-BBK_VERSION-PRINCIPAL_COLOR.jpg\",\"width\":1845,\"height\":784,\"caption\":\"BBK Fundazioa\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bbk.eus\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BBKeus?fref=ts\",\"https:\\\/\\\/x.com\\\/BBK_eus\",\"https:\\\/\\\/www.instagram.com\\\/bbk_eus\\\/?hl=es\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/BBKwebTV\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/fundacion-bbk\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Innovaci\u00f3n: \u00bfqu\u00e9 hay de nuevo? - Agenda - BBK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bbk.eus\/es\/evento\/innovacion-que-hay-de-nuevo\/","og_locale":"es_ES","og_type":"article","og_title":"Innovaci\u00f3n: \u00bfqu\u00e9 hay de nuevo? - Agenda - BBK","og_url":"https:\/\/www.bbk.eus\/es\/evento\/innovacion-que-hay-de-nuevo\/","og_site_name":"BBK","article_publisher":"https:\/\/www.facebook.com\/BBKeus?fref=ts","article_modified_time":"2026-07-28T10:05:45+00:00","og_image":[{"width":948,"height":533,"url":"https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/07\/prospectiva3.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@BBK_eus","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bbk.eus\/es\/evento\/innovacion-que-hay-de-nuevo\/","url":"https:\/\/www.bbk.eus\/es\/evento\/innovacion-que-hay-de-nuevo\/","name":"Innovaci\u00f3n: \u00bfqu\u00e9 hay de nuevo? - Agenda - BBK","isPartOf":{"@id":"https:\/\/www.bbk.eus\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bbk.eus\/es\/evento\/innovacion-que-hay-de-nuevo\/#primaryimage"},"image":{"@id":"https:\/\/www.bbk.eus\/es\/evento\/innovacion-que-hay-de-nuevo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/07\/prospectiva3.png","datePublished":"2026-07-28T09:41:15+00:00","dateModified":"2026-07-28T10:05:45+00:00","breadcrumb":{"@id":"https:\/\/www.bbk.eus\/es\/evento\/innovacion-que-hay-de-nuevo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bbk.eus\/es\/evento\/innovacion-que-hay-de-nuevo\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.bbk.eus\/es\/evento\/innovacion-que-hay-de-nuevo\/#primaryimage","url":"https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/07\/prospectiva3.png","contentUrl":"https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/07\/prospectiva3.png","width":948,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/www.bbk.eus\/es\/evento\/innovacion-que-hay-de-nuevo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bbk.eus\/es\/"},{"@type":"ListItem","position":2,"name":"Eventos","item":"https:\/\/www.bbk.eus\/es\/evento\/"},{"@type":"ListItem","position":3,"name":"Innovaci\u00f3n: \u00bfqu\u00e9 hay de nuevo?"}]},{"@type":"WebSite","@id":"https:\/\/www.bbk.eus\/es\/#website","url":"https:\/\/www.bbk.eus\/es\/","name":"BBK","description":"Actividades, proyectos sociales, \u00c1reas de actuaci\u00f3n, ideas para el futuro y presente de Bizkaia.","publisher":{"@id":"https:\/\/www.bbk.eus\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bbk.eus\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.bbk.eus\/es\/#organization","name":"BBK Fundazioa","url":"https:\/\/www.bbk.eus\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.bbk.eus\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.bbk.eus\/wp-content\/uploads\/2023\/10\/LOGOTIPO-BBK_VERSION-PRINCIPAL_COLOR.jpg","contentUrl":"https:\/\/www.bbk.eus\/wp-content\/uploads\/2023\/10\/LOGOTIPO-BBK_VERSION-PRINCIPAL_COLOR.jpg","width":1845,"height":784,"caption":"BBK Fundazioa"},"image":{"@id":"https:\/\/www.bbk.eus\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BBKeus?fref=ts","https:\/\/x.com\/BBK_eus","https:\/\/www.instagram.com\/bbk_eus\/?hl=es","https:\/\/www.youtube.com\/user\/BBKwebTV","https:\/\/www.linkedin.com\/company\/fundacion-bbk\/"]}]}},"translations":{"en":61897,"eu":61896},"_links":{"self":[{"href":"https:\/\/www.bbk.eus\/es\/wp-json\/wp\/v2\/evento\/61875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bbk.eus\/es\/wp-json\/wp\/v2\/evento"}],"about":[{"href":"https:\/\/www.bbk.eus\/es\/wp-json\/wp\/v2\/types\/evento"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bbk.eus\/es\/wp-json\/wp\/v2\/media\/61892"}],"wp:attachment":[{"href":"https:\/\/www.bbk.eus\/es\/wp-json\/wp\/v2\/media?parent=61875"}],"wp:term":[{"taxonomy":"categoria-evento","embeddable":true,"href":"https:\/\/www.bbk.eus\/es\/wp-json\/wp\/v2\/categoria-evento?post=61875"},{"taxonomy":"ubicaciones","embeddable":true,"href":"https:\/\/www.bbk.eus\/es\/wp-json\/wp\/v2\/ubicaciones?post=61875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}