{"id":63154,"date":"2026-10-28T17:31:55","date_gmt":"2026-10-28T16:31:55","guid":{"rendered":"https:\/\/www.bbk.eus\/?post_type=evento&#038;p=63154"},"modified":"2026-11-02T15:32:43","modified_gmt":"2026-11-02T14:32:43","slug":"los-factores-que-influyen-en-nuestras-decisiones-de-compra-viernes-de-actualidad","status":"publish","type":"evento","link":"https:\/\/www.bbk.eus\/es\/evento\/los-factores-que-influyen-en-nuestras-decisiones-de-compra-viernes-de-actualidad\/","title":{"rendered":"Los factores que influyen en nuestras decisiones de compra."},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2>Viernes de actualidad<\/h2>\n<p>Cada viernes, analizamos los temas que marcan la agenda informativa de la mano de ponentes expertas. Un formato din\u00e1mico, cercano y sin tecnicismos para comprender mejor lo que sucede a nuestro alrededor, compartir diferentes perspectivas y formar nuestra propia opini\u00f3n.<\/p>\n<p><strong>Este mes de noviembre:<\/strong> Nuevos modelos de consumo: tendencias y cambios en nuestra forma de comprar.<\/p>\n<p>Durante este mes queremos acercarnos a algo que forma parte de nuestro d\u00eda a d\u00eda: c\u00f3mo compramos, qu\u00e9 buscamos y qu\u00e9 nuevas formas de consumir est\u00e1n apareciendo a nuestro alrededor.<\/p>\n<p>No se trata de hablar de si consumimos bien o mal, ni de decirnos c\u00f3mo deber\u00edamos hacerlo, sino de entender qu\u00e9 est\u00e1 pasando y por qu\u00e9. La comodidad, la digitalizaci\u00f3n, la rapidez, la personalizaci\u00f3n, el precio o la sostenibilidad est\u00e1n dando lugar a nuevos h\u00e1bitos y modelos.<br \/>\nA lo largo de los cuatro viernes conoceremos estas tendencias desde diferentes perspectivas y de la mano de personas que las est\u00e1n viviendo en primera persona.<\/p>\n<p>&#8211; <strong>6 noviembre:<\/strong> Los factores que influyen en nuestras decisiones de compra.<br \/>\nBeatriz Santo Tomas: Directora de Marketing y Transformaci\u00f3n Digital de la C\u00e1mara Bilbao.<\/p>\n<p>&#8211; <strong>13 noviembre:<\/strong> La transformaci\u00f3n del consumo en el sector de la moda.<br \/>\nItxiar L\u00f3pez: Representante institucional de Koopera.<\/p>\n<p>&#8211; <strong>20 noviembre:<\/strong> Los supermercados locales ante los nuevos h\u00e1bitos de compra.<br \/>\nJosu Madariaga: Director de Experiencia de Cliente de EROSKI.<\/p>\n<p>&#8211; <strong>27 noviembre:<\/strong> La transformaci\u00f3n del comercio local en Bilbao.<br \/>\nJon Zarate: Gestor de Comercio Urbano en Bilbao Dendak.<\/p>\n<p><strong>Precio: 12\u20ac\/mes<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" 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src=\"https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/Cartel-V-actualidad-noviembre_page-0001.jpg\" class=\"img-responsive wp-image-63159\" srcset=\"https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/Cartel-V-actualidad-noviembre_page-0001-200x283.jpg 200w, https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/Cartel-V-actualidad-noviembre_page-0001-400x566.jpg 400w, https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/Cartel-V-actualidad-noviembre_page-0001-600x849.jpg 600w, https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/Cartel-V-actualidad-noviembre_page-0001-800x1131.jpg 800w, https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/Cartel-V-actualidad-noviembre_page-0001-1200x1697.jpg 1200w, https:\/\/www.bbk.eus\/wp-content\/uploads\/2026\/10\/Cartel-V-actualidad-noviembre_page-0001.jpg 1241w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box 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