Local supermarkets in the face of new shopping habits
Sasoiko Centre , November 20, 2026 , 10:00h
Topical Fridays
Every Friday, we analyze the topics shaping the news agenda alongside expert speakers. A dynamic, approachable, and jargon-free format to better understand what is happening around us, share different perspectives, and form our own opinion.
This November: New consumption models: trends and changes in the way we shop
Throughout this month, we want to explore something that is part of our everyday lives: how we shop, what we look for, and what new ways of consuming are emerging around us.
It is not about talking about whether we consume well or poorly, nor telling us how we should do it, but rather understanding what is happening and why. Convenience, digitalization, speed, personalization, price, and sustainability are giving rise to new habits and models.
Across the four Fridays, we will learn about these trends from different perspectives and firsthand from people experiencing them directly.
-November 6: The factors influencing our purchasing decisions.
Beatriz Santo Tomás: Director of Marketing and Digital Transformation at the Bilbao Chamber of Commerce (Cámara Bilbao)
-November 13: The transformation of consumption in the fashion sector.
Itxiar López: Institutional Representative at Koopera
-November 20: Local supermarkets in the face of new shopping habits.
Josu Madariaga: Customer Experience Director at EROSKI
-November 27: The transformation of local retail in Bilbao.
Jon Zarate: Urban Retail Manager at Bilbao Dendak
Price: €12/month
