The factors that influence our purchasing decisions.

Topical Fridays

Every Friday, we explore the topics making the news with expert speakers. These lively, informal talks avoid technical jargon, helping us better understand what’s happening around us, share different perspectives and form our own opinions.

This November: New models of consumption: trends and changes in the way we shop

This month, we’re taking a closer look at something that’s part of everyday life: how we shop, what we look for and what new ways of consuming are emerging around us.

This isn’t about judging whether we consume well or badly, or telling anyone how they should shop. It’s about understanding what’s happening and why. Convenience, digitalisation, speed, personalisation, price and sustainability are all shaping new habits and models.

Over four Fridays, we’ll explore these trends from different perspectives, with people who are experiencing them first-hand.

• 6 November: The factors that influence our purchasing decisions.
  Beatriz Santo Tomas: Director of Marketing and Digital Transformation at Cámara Bilbao.
• 13 November: How consumption is changing in the fashion industry.
  Itxiar López: Institutional Representative at Koopera.
• 20 November: Local supermarkets and new shopping habits.
  Josu Madariaga: Customer Experience Director at EROSKI.
• 27 November: How local retail is changing in Bilbao.
  Jon Zarate: Urban Retail Manager at Bilbao Dendak.

Price: €12/month